Phew…my 12-hour workdays are finally behind me! (Not just for the season, but forEVER.) I am beyond grateful for such a wonderful end to this year. I met so many fabulous, new clients, and of course enjoyed sessions with my favorite longtime ones.
Every year at about this time I reflect on what did and didn’t work in recent months, and on ways to improve my life and business. Juggling the two is always a challenge! As many of you know, I am a mother to two (amazing) children. The youngest is home with me full-time, and I work around his schedule. That means many, many sleepless nights, answering emails far more quickly than returning telephone calls, and rescheduling sessions when he is sick.
This was the busiest year ever for Jenny Gironda Photography. I had to turn away DOZENS of clients and potential clients this fall, because I just did not have room left in my schedule for their sessions. I am still receiving inquiries almost daily for sessions before the holiday. Crazy!
My husband says I am a workaholic, but I really just absolutely love what I do. I can’t imagine not being a photographer, especially one that spends her time watching beautiful children and families grow. The only thing that means more to me is my own family. Which leads me to this:
Overall, I wouldn’t change a thing about this past year. I reached out for your feedback on pricing a few months ago, and made some adjustments to my structure based on your suggestions. I think it is working well for all of us. At about that same time, I announced that I will be selfishly returning to the style of portraiture that I love, and not following the latest trends/fads. I haven’t had any complaints there either, and received many sweet messages from supportive clients and fans. Thank you!
What I would change (and will change) is the number of times I had to tell my own children “one minute, I’m busy”, because I was editing images, responding to messages, ordering supplies, processing print orders, or any of the other hundreds of things that I do from my home office when I am not shooting sessions. I said it too. many. times. They were usually so patient with me, and didn’t complain - just walked away or continued on with something else. But they took a little piece of me with them, and I felt so guilty. I also felt guilty and sad when my husband texted me pictures of their fun outings, while I sat in front of my computer editing. I am always there and fully present for the * important * things, but it’s so many of those other moments, that are so very important to me, that I often miss.
It won’t be long before my little one is in preschool, and I can return to a full-time schedule. In the meantime, I will be cutting way back on the number of sessions I take each month. Way back. What does that mean to you? If you know you want me to photograph your newborn, babies, children, and family next year, contact me NOW to get on my calendar. I do not require a deposit, and we can adjust your date if/when we need to. I will be recruiting a number of family members and friends to break my legs if I sneak back to my over-time ways, so you really do need to book sooner rather than later. As it is, I am typically booked months in advance, so it wouldn’t be surprising to fill all of next year’s dates before the end of this winter.
Who wouldn’t want to spend more time with these sweet faces?